![]() ![]() “Not just better than 2021 but significantly better” in terms of volume. “2022 is going to be just a phenomenal year for episodic content,” Forssell said. 6 on HBO Max and as a wide theatrical release.Ĭlick here to sign up for Variety’s free Media Earnings newsletter For starters, one of the series on HBO’s 2022 slate is “House of the Dragon,” the much-anticipated prequel to “Game of Thrones,” and a big investment in the DC Comics property “Peacemaker,” a spinoff of “The Suicide Squad” - one of the 2021 movies that will bow Aug. Forssell assures that they are up to the task. will produce 10 or more movies exclusively for HBO Max for 2022.įor HBO Max, that means the original content from HBO and HBO Max will have to do more heavy lifting. But comments from WarnerMedia CEO Jason Kilar on AT&T’s July 22 quarterly earnings call made it clear that the studio’s tentpoles will no longer be having a dual-release plan. WarnerMedia made the bold call to have Warner Bros.’ entire 2021 theatrical slate have simultaneous premieres given that the exhibition business was so hobbled by the pandemic and social distancing mandates. tentpoles available simultaneously on HBO Max has allowed the company to study “how users think about films and episodic content and how they drive acquisition and retention,” Forssell said.īut it’s clear that HBO Max won’t enjoy the same volume of day-and-date releases in 2022. The unexpected windfall of having so many Warner Bros. ![]() We’ve learned a lot abut how those (film) release schedules and episodic premieres can work together.” “A huge percentage of the ‘Wonder Woman 1984’ audience watched ‘The Flight Attendant.’ That set the tone for the year. “There’s been great interplay between those titles and the day-and-date films,” said Andy Forssell, executive vice president and general manager of HBO Max.
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